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Selling real estate is more than just a sign in the yard and placing the home in the MLS. Real estate broker Teresa Rens loves being an agent at her firm, United Country Real Colorado Properties, a boutique real estate brokerage located in Grand Junction, CO, because of the powerhouse marketing platform that this forward thinking company offers. Teresa started her career nearly 9 years ago with United Country, then known as United Country RealQuest Realty, and found great success selling residential homes in Colorado as well as mountain property, mini farms, ranches, luxury homes, remote recreation property.... and even a yurt! In 2018 Teresa decided to try something different, and moved to 2 different real estate offices in search of different opportunites. 13 months later, she returned to United Country Real Colorado Properties. When asked about the moves and why she came back to United Country Teresa said this, "Real estate offices each have their own culture, their flow and mindset, and platforms for marketing. Now that I've experienced how other companies market their properties, where they spend their advertising dollars, and the cultures within each office I realize what a wonderful company United Country Real Colorado Properties is to work for!" This can be seen in the industry-leading marketing and exposure for properties that United Country offers that cannot be matched by their competition through their proprietary methods and systems.
A long standing name in real estate, United Country has always led the pack with marketing, producing the first ever Nationwide catalog of properties for sale in 1928. It was such a revolutionary idea, that one of the original copies is currently in the Smithsonian Museum! Since then, United Country has continued to fine tune their marketing platform and with the rise of the internet search they again revolutionized the real estate marketing industry. Says Teresa, "We have what we call Specialty Marketing Groups, or SPGs, which represent certain niche areas of real estate. We (United Country) realized that often times buyers are looking for a specific type of property, which is not always based on the constrains of location." The specialty marketing groups are a way for buyers to search for properties based on keywords and type of property. Visitors to United Country platforms can search hunting properties, or fishing properties as well as retirement homes, farms and ranches, mountain property or log cabins and homes.
While residential home sales make up a big portion of Teresa's real estate business, she also specializes in helping folks find their dream property! "These 'Lifestyle' properties, as we call them, are often a dream . . . an idea that my clients have been working towards for many years and I love helping them find that perfect vacation property in the mountains, or a country home on acreage so the kids can have 4-H animals and learn a different way of life. I love the way the United Country system allows my clients to search for the type of property they are looking for, we've really gotten into the head of a buyer and geared our website to help them dream and then purchase the property that fits their vision!" says Teresa, Grand Junction Colorado real estate agent. She goes on to explain, "This is the best platorm for marketing a unique property to the exact demographic of buyers that would be interested in purchasing it. No more shotgun blasts of marketing bullets and hoping to hit something . . . we can pinpoint the folks that would buy and market directly to them."
"This is the best platform for marketing a unique property to the exact demographic of buyers that would be interested in purchasing it," says United Country Real Estate agent Teresa Rens.